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SOME AWESOME CASES

Providing everything you need

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Spain

Restaurant rebranding & turnaround

Period: e.g., 12 months
 

Competitive market, declining sales, inefficient expenses, outdated website/menu, weak brand image.

 

Objectives

  • Refresh the brand: website, menu, visual identity, and offline elements.

  • Restructure advertising and digital channels.

  • Reduce non-essential expenses and optimize the budget.

  • Increase profits and position among top establishments.

  • Enhance brand image through features in prestigious media and participation in restaurant awards.

 

Strategy & Execution

1. Audit & Crisis Management

  • Comprehensive audit of operational, marketing, and financial expenses to identify budget leaks.

  • Analysis of customer feedback, competitive landscape, and brand positioning.

  • Swift adjustment of expenses: eliminate or optimize underperforming advertising channels and operational items.

2.Rebranding & Menu Update

  • Development of a new visual style: logo, brand colors, fonts.

  • Website overhaul: UX/UI, navigation ease, visual appeal, mobile version.

  • Review and optimization of the menu: remove low-margin items, strengthen signature dishes, update materials and menu design.

3.Advertising Restructuring & Promotion Channels

  • Creation of new advertising creatives: photos/videos reflecting the updated brand and restaurant atmosphere.

  • Digital channels: social media, targeting, reviews, partnerships with bloggers.

  • Offline channels: interior design, signage, printed menus, venue ambiance, events.

  • 4 Brand Image Activities

  • Promotion through press releases and collaboration with magazines (e.g., Elle) and publications in guidebooks.

  • Participation in restaurant awards and competitions, obtaining accolades or nominations.

  • Engagement with food critics and bloggers, showcases, interviews.

 

Results

  • Profit: Doubled (2× growth) compared to the initial period.

  • Positioning: Nublo entered the top 10 restaurants in its city/region.

  • Brand Image: Features in Elle, mentions in guidebooks like Michelin, participation and/or victories in prestigious restaurant awards.

  • Expense Optimization: Significant reduction in inefficient expenditures, leading to a more effective budget.

  • Enhanced Customer Experience: Improved quality due to updated menu, website, and offline segment.

nublorestaurant.com

Nike Women — Freedom & Sport Campaign

Objective:

Define a strong message of empowerment for women; grow organic audience; sharpen visual style; spotlight key collections.

 

Strategy:

  • Develop content around women breaking boundaries — sport as freedom and self‑expression.

  • Promote the “Mate/Matte” collection via stories showing real movement, confidence, everyday life.

  • Refine visuals in ads — dynamic motion, diverse models, authentic settings.

 

Results:

  • +750,000 new organic followers in social media.

  • Substantial growth in organic reach and engagement.

  • Higher visibility and stronger identity for the Mate/Matte line.

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Objective:
Increase sales by 35% through promotion of the Disney-themed product line.
 

Strategy:

1. Social Media and Website Promotion:

  • Engaging, emotional posts and videos featuring iconic Disney characters.

  • Exclusive offers for followers on Instagram, Facebook, and the Pandora website.

2. Influencer Collaboration:

  • Partnering with influencers to showcase the uniqueness and exclusivity of the Disney collection.

  • Influencers incorporated the products into their daily looks and shared reviews of the collection.

3. Promotions:

  • Limited-time offers (discounts, gift cards) to drive purchases.

  • Contests and giveaways on Instagram featuring Pandora and Disney products.

Red Bull — Russia & CIS / Monaco

1. Red Bull Russia — Promo Events & Shows
 

Objective:

Raise brand awareness and drive audience engagement in Russia through a series of high‑impact events and promotional actions.
 

Strategy:

  • Organised large‑scale promotional events: physical shows, stunts, concerts, street‑art projects, etc.

  • Created experiential marketing moments tied to sport, culture and youth lifestyle to generate buzz.

  • Partnering with local events and cultural/sporting platforms to embed the brand in key target audiences.
     

Outcome:

  • Significant increase in media attention, both in press and online/social media.

  • Notable boost in audience interaction, visibility, and overall brand presence in the Russian market.
     

2. Red Bull CIA — Social Media
 

Objective:
Double organic reach and grow the follower base substantially with high engagement content.

Strategy:

  • Produced a series of video content (“Red Bull Airports” among others) tailored for local social media channels.

  • Focused on organic content, culture‑relevant moments, and authentic storytelling.

  • Leveraged visual vs. experiential content to appeal to the local audience (airport moments, outdoor, travel, lifestyle).
     

Outcome:

  • Reach in social media doubled (×2).

  • Organic follower growth: +173,000 followers after releasing the video series.


3. Red Bull Racing / Monaco Team 08 

Branding & Shoot
 
Objective:
Strengthen team identity and visibility via branded content and professional visuals.

Strategy:

  • Branding design for Team 08.

  • Organisation of photo & video shoots for the racing team, producing high‑quality visual materials.

  • These visuals integrated into promo materials, social media, and event exposure for racing events.


Outcome:

  • Elevated image of the team among fans & media.

  • Improved consistency in brand image across touchpoints (online, events, merchandise etc.).

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Expected / Achieved Results:

  1. Unified brand image with stronger recognition across all divisions.

  2. Improved efficiency & higher conversion in B2B sales.

  3. New automotive distribution business established; new products/brands successfully launched.

  4. Lowered costs and improved speed in logistics and warehouse operations.

  5. Increased profitability & growth in market share in auto distribution and building materials.

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Core businesses: distribution of cement, manufacturing scaffolding / metal structures, transportation & logistics, warehousing, trading of building materials. Saudi AYP

Key regions: Central & Eastern Saudi Arabia for cement; operates warehouses; provides logistics services.
 

ABT Group — Marketing, Sales & Distribution Expansion
Client: ABT Group
Duration: ~12‑18 months
Region: Saudi Arabia (with current operations in cement, building materials, scaffolding etc.)

 

Context & Challenges

  • Several divisions with non‑uniform performance; weak B2B sales structure.

  • No existing auto distribution arm, but desire to enter that market.

  • Logistics, storage, cost inefficiencies due to fragmented operations and under‑optimized supply chain.

 

Objectives

  1. Create a unified marketing strategy across all ABT divisions to strengthen brand recognition and lead generation.

  2. Strengthen B2B sales: train sales teams, standardize processes & metrics.

  3. Launch a division for automotive distribution: bring vehicles/auto brands to Saudi Arabia.

  4. Optimize logistics & warehousing: reduce cost, increase speed & reliability.

 

Strategy & Implementation
 

Marketing Strategy:

  1. Develop unified brand identity for all divisions.

  2. Deploy content marketing focused on case studies, client success, sector expertise (cement, building materials, scaffolding)

  3. Digital campaigns targeting B2B clients: online & offline touchpoints.
     

Sales Enhancement (B2B):

  • Sales training: cold outreach, negotiations, deal closing, after-sales.

  • Set up KPIs, CRM tooling, sales playbooks.

  • Incentive programs to reward performance.

Auto Distribution Launch:

  • Market research: regulatory, import rules, brand licensing in Saudi Arabia.

  • Secure partnerships with vehicle manufacturers / importers.

  • Build showroom / parts / service network.

  • Plan import logistics, warehousing, customs, etc.


Logistics/Warehouse Optimization:

  •  Audit existing storage & transport operations.

  • Implement inventory management, demand forecasting.

  • Streamline routes, consolidate warehouses, renegotiate contracts.


Key Performance Indicators (KPIs):

  • % increase in B2B revenue (target: +20‑30%)

  • Number of auto brands/distribution contracts secured

  • Reduction in logistics & warehousing cost (%)
    Improvement in delivery lead time (order → customer)

  • Increase in market share in automotive & building materials segments

  • Customer satisfaction & repeat business metricsExpected / Achieved Results

  • Unified brand image with stronger recognition across all divisions.

  • Improved efficiency & higher conversion in B2B sales.

  • New automotive distribution business established; new products/brands successfully launched.

  • Lowered costs and improved speed in logistics and warehouse operations.

  • Increased profitability & growth in market share in auto distribution and building materials.

abtltd.com.sa

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